Bubble tea · United Kingdom
Bubble Tea Cups for a UK Brand
A UK bubble tea brand wanted a 24 oz cup with a straw-slot lid and four-colour artwork, but the first order had to stay small enough to test three stores.
| At a glance | |
|---|---|
| Customer | Bubble tea brand, United Kingdom |
| Product | 24 oz cold cup + straw-slot lid |
| Four-colour digital, one design | |
| First order | Small enough for a three-store trial |
| Delivery | One UK warehouse |
The brief
The brand needed a cup that looked like its stores, worked with fat straws, and could be tested in three locations before a national rollout.
The challenge
- Straw slot had to take a 12 mm bubble tea straw without tearing.
- Four-colour artwork on a dark background, on a curved wall.
- First run had to be small; a second run had to match colour.
- Lid had to stay on when the cup was shaken.
What we did
- Sampled two lid types and tested with the brand's straw.
- Adjusted artwork for the taper and kept type away from the seam.
- Ran a short digital batch for the trial stores.
- Stored the approved sample and print profile for the reorder.
- Shipped one pallet to the UK warehouse with mixed cartons marked per store.
The outcome
The trial ran, the brand kept one lid type, and the reorder used the same artwork and colour reference. The cup size stayed at 24 oz for the shaken drinks.
No customer name, product line or commercial terms are disclosed.
Frequently Asked Questions
Why digital for the first run?
No plates, so a small trial batch was possible without tooling.
How was the colour matched?
Approved sample plus print profile kept for the reorder.
Did the lid survive shaking?
Yes, after testing two lid types with the actual straw.
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